[高三]Advertise 3(人教版)

　　Lesson19教学设计方案
　　ADVERTISING(2)
　　StepI.ReadingComprehension:(givethestudents7to8minutestofinishtheexercises.)
　　1.Accordingtothetext,mostpeoplereadadvertisementsfor:.
　　A.knowledgeB.fun
　　C.killingtimeD.bothinformationandfun(Key:D)
　　2.Whydomostadvertisementsbeginwithaquestion?
　　A.Becausenobodyknowstheanswer.
　　B.Becauseaquestioncanmakeanadvertisementfunny.
　　C.Becausereaderswillbeinterestedinfindingouttheanswer.
　　D.Becauseaquestionwillwinmorecustomersforacompany.(Key:C)
　　3.Whatisveryimportantinanadvertisement?
　　A.Aquestion.B.Information.
　　C.Humor.D.Astory.(Key:C)
　　4.Whatisoneofthedangersofaseriesofadvertisements?
　　A.Readerswillbetiredofreadingtoomanytexts.
　　B.Readerswilllosepatience.
　　C.Readerswillforgetthenameoftheproduct.
　　D.Readerswillforgettheadvertisement.(Key:C)
　　5.Whatmayturnagoodadvertisementintoabadone?
　　A.Aquestion.B.Astory.
　　C.Badtranslation.D.Theexpensivepriceoftheproduct(Key:C).
　　StepII.lanuagepoints:
　　1.Whatmakeagoodadvertisement？怎样才能使广告做得好呢9
句中的make是及物动词，作“（有条件）成为”解。原句相当于：Whatmakesanadvertisementagoodone？
　　又如：Coldteamakesagooddrinkinsummer．冷茶是夏季很好的饮料。
　　2.Nobodyboughtheproduct，however，becausewhentranslateditmeant“Xputslivingthingsintodryhair”
　　然而，谁也不来买这个产品，因为原句经过翻译之后，意思变成了“X使干发生虫。”
　　句中的whentranslated＝whenitwastranslated，相当于一个时间状语从句。
　　当从句的主语和主句的主语一致时，我们可将从句的主语和部分谓语动词省略，而采用分词的形式.如：Iwon’tgounlessInvited．（=…unlessaminvited．）如果没有邀请，我就不去了。
Ifplayingallday，you’lllearnnothing．如果整天玩，你什么也学不到。
　　当从句是由引导词十itis/itwas＋adj．这一结构时，可将itis或itwas省略，类似的说法有whennecessary，whenpossible，ifnecessary，itpossible等。
　　又如：Thisdifficultymustbeavoidedifpossible．
　　Ifnecessary，we’lltryourbesttohelpyou．（＝Ifitisnecessary，…）如果需要，我们将尽力帮助你们。
　　3.Isitawasteofmoney？广告是不是浪费钱呢？
　　句中的waste是不可数名词，但它表示一种浪费时，可与不定冠词a连用，用成Itiswasteoftime／money／breath／energy／speechtodosth.。e.g.
　　①It’sawasteofbreathtotalktohim．和他交谈自费口舌。
　　②It’sawasteoftimetowaitanylonger．再等下去是白费时间。
　　4.Acompanythatsoldhaircreamwantedtosay“xputslifeintodryhair”
　　一家卖发蜡的公司本来是想说：“X使干发生辉。”
　　句中的put…into的直接意思是“把……放入”，随着put后面所接名词的不同，含义异常灵活。
　　①putlifeintothedryhair（life为生命力、活力）使干发生辉。
　　②putlivingthingsintothedryhair（livingthings为有生命的东西）使干头发生虫。
　　5.Sometimesadvertisementstellastory，orthestorymaybecontinuedoveranumberofadvertisements.有时广告述说一个故事，或者这个故事在今后的一系列广告中连载。
　　句中的over为介词，在此处指时间，意为“在……中度过一段时间”。e．g．
　　①Theseappleswillkeepoverthewinter可以把这些苹果一直保存到冬天以后。
　　②Hehasmadegreatprogressinhisstudiesoverthepasttwoyears．在过去的两年里，他在学业上取得了很大进步。
　　6.Wehadtheideatriedout.这个观点已验证过了。
　　这句的句式havetheideatriedout为过去分词triedout做复合宾补。这句式常用在have／get／make／keep等动词后面，意思是“把／让某人某物怎么样”。过去分词做复合宾语时与句子的宾语存在着逻辑上的被动关系。e．g
　　①Weshallhaveyourluggagefetchedfromtheairport．我们将派人去机场把你的行李取回。
　　②He’sgoingtohaveanewadvertisementfilmed.他准备马上叫人拍一份新广告。
　　教学设计示例
　　听力阅读教案
I.Listening:Advertising:Threepeople,Harry,JennyandBrian,arediscussingtheiradvertisingplansforanewproduct.
　　H=HarryB=BrianJ=jenny
　　H:So,howmuchmoneyhavewegottospend?
　　B:Sevenhundredandfiftythousandpounds.Jenny,whatdoyousuggest?
　　J:IsuggestthatweusemainlyTV,cinemaandprint.
　　B:Isee,Magazinesandnewspapes.Canyougiveusyourreasons?
J:Sure.First,ourproductlooksgood.Soitwouldbeawasteofmoneytouseradio.Second,ourproductmoveswell,anditmovesfast.SoIwantpeopletoseeitontheroadsinourads,goingthroughthehills,thatkindofthing.
　　B:Whataboutadvertisingboards?
J:No.Iprefermagazinesandnewspapers,andwehaven’tgotthemoneytodoallthree.SopeoplewillseetheadonTVandinthecinema.Thenthey’llbeabletoreadallaboutitwhenthey’resittingdown,readingtheirnewspapersandmagazines.
H:Igettheidea.Thencustomerscanreadthedetailedproductinformationandchecktheprices.
　　J:Exactly.
　　H:Sonoadvertisingboards.Whendoyouwanttheadvertisingtostart,Brian?
B:Maythe1st.ThatgivesusthreemonthstoruntoAugust1stwhenmostpeopleliketobuytheirnewcars.
　　J:Isee.Sowe’retalkingaboutthreemonths.Andhaveyouthoughtofaheadline?
　　H:Whataboutthisone?“ThenewCentury505----thecaryoualwayspromisedyourself.”
　　II.Readingcomprehension.
Amanoncesaidhowuselessitwastoputadvertisementsinthenewspapers.“Lastweek,”saidhe,“myumbrellawasstolenfromaLondonChurch.Asitwasapresent,Ispenttwiceitsworthinadvertising,butdidn’tgetitback.”
　　“Howdidyouwriteyouradvertisement?”askedoneofthelisteners,amerchant.
“Hereitis,”saidtheman,takingoutofhispocketaslipcutfromanewspaper.Theothermantookitandread.“LostfromtheCityChurchlastSundayevening,ablacksilkumbrella.ThegentlemanwhofindsitwillreceivetenshillingsonleavingitatNo.10BroadStreet.”
“Now,”saidthemerchant,“Ioftenadvertise,andfindthatitpaysmewell.Butthewayinwhichanadvertisementisexpressedisofgreatimportance.Letustryforyourumbrellaagain,andifitfails,I’llbuyyouanewone.”Themerchantthentookaslipofpaperoutofhispocketandwrote.“IfthemanwhowasseentotakeanumbrellafromtheCityChurchlastSundayeveningdoesn’twishtogetintotrouble,hewillreturntheumbrellatoNo.10BroadStreet.Heiswellknown.”
Thisappearedinthepaper,andonthefollowingmorning,themanwasastonishedwhenheopenedthefrontdoor.Inthedoorwaylayatleasttwelveumbrellasofallsizesandcoloursthathadbeenthrownin,andhisownwasamongthem.Manyofthemhadnotesfastenedtothemsayingthattheyhadbeentakenbymistake,andbeggingthelosernottosayanythingaboutthematter.
　　1.Theresultofthefirstadvertisementwasthat______。
　　A.themangothisumbrellaback
　　B.themanwastedsomemoneyadvertising
　　C.nobodyfoundthemissingumbrella
　　D.theumbrellawasfoundsomewhereneartheChurch
　　(Key:B)
　　2.“Ifitfails,I’llbuyyouanewone.”suggestedthat____.
　　A.hewasquitesureofsuccess
　　B.hewasnotsurewhetherhewouldgettheumbrellahack
　　C.hewasrichenoughtoaffordanewumbrella
　　D.hedidnotknowwhattodo(Key:A)
　　3.Thisisastoryabout_____
　　A.auselessadvertisement
　　B.howtomakeaneffectiveadvertisement
　　C.howthemanlostandfoundhisumbrella
　　D.whatthemerchantdidfortheumbrellaowner
　　(Key:B)
　　B
FuchengGardenVillasissituatedalongtheNorth4thRingRoad,just2kilometreseastawayfromtheAsianGamesVillagewitheasytrafficconnection.Itis5kilometresfromtheBeijingLufthansaCentre.
　　FuchengGardenVillasoccupiesanareaof34.7hectares(公顷),over80%ofwhichiscoveredbytreesandgreens,justlikeagardeninthecity.
Allthe108villasweredesignedbyAmericanCompanyIDI,inAmericanstyle,luxuriousbesidescomfortable.
　　Allmaterialsoftheconstructionanddecoration(装饰)aswellasequipmentarefamousAmericanproducts.
　　FromnowtoJuly31st,preferential(优惠)pricesforsaleandrentareoffered.YoucanmoveintoFuchengGardenvillasonsigninganagreement.
　　Bankswillprovidea50%mortgage(抵押)for5years.
　　OverseassalesLicense:No.124
　　Developer:BeijingHongda.RealEstateCo.ltd
　　69East,North4thRingRoad,ChaoyangDistrict,Beijing
　　Tel:(8610)6496705064967049
　　Fax:(8610)64933575
　　1.Theadvertiseris_______
　　A.FuchengGardenVillas.
　　B.BeijingHongdaReaEstateCo.,Ltd
　　C.AmericanCompanyID!
　　D.TheBeijingLufthansa.(Key:B)
　　2.HowmanyhectaresisFuchengGardenVillascoveredbytreesandgreens?
　　A.6.94.B.27.76.C.34.7.D.80.(Key:B)
　　3.Accordingtotheadvertisement,whichofthestatements
belowisNOTtrue?
　　A.FromJune25toJuly31,1997,youcanbuyorrentFuchengGardenVillaswithalowprice.
　　B.Youcan’tmoveintoFuehengGardenVillasbeforesigningagreements.
　　C.Ifyouhaven’tgotenoughmoneyatthemoment,youcan’tbuytheVilla.
D.NotonlyequipmentbutalsoallmaterialsoftheconstructionanddecorationaremadeinAmerica.(Key:C)