[高三]Advertise　２(人教版)

　　Lesson17教学设计方案
　　Step1.Presentation
　　Askquestionslikethese:
　　Wherecanyoufindadvertisements?Whydocompaniesadvertise?
　　DoyouwatchadvertisementsonTV?Whichareyourfavoriteadvertisements?
　　PutanyusefulnotesandkeywordsthatariseoutofthisdiscussionontheBb.
　　Step2.Dialogue
　　(I.)Listening(Saytotheclass,“Now,wearegoingtolistentoadiscussionaboutanadvertisement.Itisalittlebitlong,soI’llplaythetapetwicewithonlytwoquestions.”)
　　Questions:
　　1.Whatistheadvertisementfor?
　　A.acameraB.acomputerC.atypewriter(Key:B)
　　2.Whatwilltheadbelike?
　　A.humorousB.seriousC.exciting(Key:A)
　　(II.)Reading　1.Askthestudentstoreadthedialogueagain,checkingtheanswers.Thenask:“Whatsuggestionseemstobethefinaldecision?”(Key:Bob’ssuggestion:Putcommentsofthecustomers’atthetopoftheadinbigprintandbringinsomehumor.
2.Saytothestudents,“Inthisdialogueweshouldlearnhowtoexpressopinions:agreementordisagreement.ReadthedialoguequicklyagainandI’msureyoucanfindseveralsuchexpressions.”
(Thestudentsaresuretofindtheseexpressions.Theteachershouldpraisethem,encouragethemtothinkofmoreandputtheexpressionsdownontheBb.Also,theteachershouldremindthestudentswhichareindirectandpolitewaysandwhicharedirect.
　　Agreement:
　　1.Ithinkitwouldbeagoodideatodo…
　　2.Iagreewith…
　　3.That’strue/right.
　　4.Goodidea!/That’sgreat!/Whynot!/Exactly!
　　Disagreement:
　　1.I’mafraidIcan’tagreewithyou.
　　2.Sorry,Idon’tthinkso.
　　3.Doyou(really)thinkso?/Doyouthink…?
　　4.Idon’tagree(with…).
　　5.Idon’tthinkyouareright.
　　Step3.Fillinblanks.
1.Doyouthinkmanagerswanttoreadwhatusersthinkaboutanewpieceofofficeequipment.
2.That’sagoodwayofgivinginformation,butit’snotagoodwayofpersuadingpeople.Foronething,it’sboring,andpeoplearen’tgoingtoreadanadthatlooksboring.Foranotherthing,onecomputerlooksverylikeanother.Peoplearen’tgoingtorememberthenameoftheproduct.
　　3.Sowhatexactlyareyousuggesting?
4.Thenwecanputtheircommentsatthetopofteadvertisementinbigprint.Wecanbringinsomehumourtoo.Peopleenjoyreadinghumorousads.
　　I’llaskthecompanyforalistofrecentcustomers.
　　Step4.languagpoints:
1.Ithinkitwouldbeagoodideatohavecommentsfromsecretariesandtypistswhoarealreadyusingit我想听听用过它的秘书打字员的评论是个好主意。
　　(1)句中的havecommentfrom…表达“听取…的意见／评价”，相当于listentotheviews／opinionsof…，from接人，表听取别人的意见。e．g．
　　You‘dbetterhavecommentsfromyourteachersandclassmates．你最好听听你的老师和同学们的意见。
　　(2)这个句子是委婉地提出建议的交际英语。句中would是will的过去式，但在此句型中并不表示过去，而是用来代替一般现在时，在说话人提出建议时为了把话说得委婉一点、含糊一点，实际是一种虚拟语气e.g
　　----I’mafraidI’mputtingonweight．我恐怕发胖了.
　　-----Ithinkitwouldbeagoodideatokeepondoingmorningexercises.我认为坚持锻炼是个好主意。
　　2.comment可用作动词，表达“批评，评论”之意。
　　①commenton／upon／about对……作出评论，e．g．
　　Thecriticscommentedfavorablyonhisnewbook.评论家们对于他的新书给予好评。
　　另外,对别人的提问、询问不想回答、不愿回答时，通常用Nocomment（无可奉告）
　　2.Wecanbringinsomehumortoo.我们还可以插进一点幽默的话。
　　这句中的bringin意为“介绍，引进，还进”，相当于introduce。bringin带可表达“搬进，收获，挣得，逮捕”之意,in为副词。e．g．
　　①Bringinthewashingitlookslikerain.把洗好的衣服收进来，好像要下雨了。
　　②Hebringsinanextrahundreddollarsamonthfromhisnewjob．
　　他的新工作使他每个月多赚100美元。
　　③Thefarmersarebringinginapples.农民正在收苹果。
　　3.advertise:tomakesthknowntothepublic.(v.)
　　advertising(n):thebusinesswhichconcernsitselfwithmakingknowntothepublic.
　　Advertisement(n)=ad:anoticeforsomethingforsale.
　　Weshouldadvertiseforsomeonetolookafterthegarden.
　　Step5.SBPage25Part2Practice
Theaimofthisactivityistogivestudentsanoportunitytohaveafreediscussionandtopractiseoralfluency.Gothroughthequestionswiththestudents.Andthenaskthemtodogroupwork..Whenthestudentsareworkingtogether,theteachershouldgoupanddownamongthestudentsandgivethemanypossiblehelp.Makesureeachstudenthasachancetoshowhis/heropinions.
　　Step6Workbook
　　WbLesson17,Exx1and2
SshavetorevisethedialogueinLesson17beforetheydoEx.1.Allowthemafewminutestogothroughthepassageandfillintheblankswiththeproperwords.Thencalloutsomeofthemtoreadaloudthepassageandcorrectthemistakesifthereareany.
　　Ex.2caneitherbedoneattheendoftheclassorasafollow-upofSBpage25,Part2.
　　Homework:
　　1.FinishofftheWbexercises.2.makeupasimilardialoguetoshowone’sopinion.